Download these 13 Free Sample Market Analysis Report Templates to help you prepare your own Market Analysis Report quickly. You can also check our our post on Audit Report Templates.

A Market Analysis Report shows all the attractiveness and the dynamics of the certain market within a special industry. This market analysis report analysis the market and its trends in a very detailed way. Through all of these market analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a certain company can be recognized. This SWOT analysis that is shown in the report can help build a better and well organized company. It can point out the lacking work force or the wrong marketing strategies, or it can show the excellent quality the products are of. This means that the marketing analysis report can affect any company or organization in a great way. This means that the report needs to be extremely professionally and cautiously tailored. Following are the key elements that should be included in the market analysis report to be genuine.

Market Analysis Report Contents

Market Research

Collect and organize an authentic data about the industry and the market in which your services or products will be valuable. Some of the many areas to consider:

Market dynamics and patterns
Customers or clients – market segment, target markets, essentials, buying decisions
Product –where the product stands and any competition
Current sales in the industry
Benchmarks
Suppliers

Target Market

Finding niche or target markets for the specific product and describing its position has a vital role in a quality report.

Product or Services

Complete description of the product or services the company is offering and all the related information like where does it stand in the market and what the industry holds for it.

Competitive Market

Describe the competitive market in detail and where the certain product stands among the competition. Any quality or drawback that can make your product or service stand among the rest should be mentioned as well.

Mission Statement

Mission statement of the organization defining “Key market” that describes who the organization is selling to, “Contribution” describing the product or service organization is offering, and “Distinction” that is any quality that makes your product or service unique.

Market Strategies

Mention all the marketing strategies you deem are needed for the better sales and progress of the organization. The strategies may include, TV campaign, sign boards, web site ads, and discount offers etc.

Pricing, Positioning and Branding

By using the information collected, reasonable pricing, correct positioning and right branding of the product should be done in this report to give a good view of where the product or service stand.

Budget

Budget the strategies and all the expenses related to this product or service, this will help in making decision about doing the major work by self or either outsourcing will be fine.

Marketing Goals

Establishing the marketing goals can prove to be viable when it comes to increasing sales or the progress of organization.

These key elements when present in a marketing analysis report, can help any organization to change the marketing and in turn increase the sales.

Free Market Analysis Report Templates

Here is preview of This First Sample Market Analysis Report Template in MS Word format.