Offering gift vouchers and discount coupons to existing and new customers is a very popular concept around the world and it seems cheaper than putting a big billboard around the corner, it is still very effective. A Holiday Coupon will serve the same purpose as putting a sale announcement on your shop’s front door but it’s use is a little different. You offer discount with the coupons on specific items and it can either be a new product that you are trying to make famous among the customers or something from the last year that’s been sitting in your inventory for months and you want to make room for new items after selling it. Either way, a coupon can bring good amount of customers to your business and increase your sales within short period of time.

Tips for designing a Holiday Discount Coupon:

Evaluate the discount of the coupon carefully:

Mostly these coupons are used by the business owners and shopkeepers to increase their sales and to introduce a new product in the market. In either case, the important thing to consider is that with this Holiday Coupon, you are offering some kind of discount to the customers both new and existing. If the discount is too small, customer won’t notice it and if it’s too big, it will cause you loss in the revenue. Think about all aspects of the business and then figure out a perfect discount ratio on the products this Christmas.

Always put terms and conditions on it:

There are always some smart people who try to use discount vouchers and gift coupons in a different way and if it’s going to cause a loss to the shopkeeper, it’s because he didn’t think of putting specific guidelines on the coupon or limiting the use of it. From putting an expiry date on the coupon to making it non-transferable to specifying purchase limit to limiting one coupon per person, there are many things you need to consider before finalizing the design.

Choose a design that’s easy to read:

Putting images, pictures and graphic designs on the coupon are important because they will attract people and convince them to read it and use it but the actual credit value of the coupon is the most important element about having it and using it. There will be only a few people who will keep a coupon just because it’s too beautiful or stylish but other than that, customers are going to use it to avail the discount offer. But, it all starts from making them choose your coupons and your design should be attractive and easy to read.

Talk about the features of the product mentioned on coupon:

Most of the time, when you offer any kind of discount on a product, people usually don’t think about the features and qualities of the product but still there are some people who always assume that if something is on sale, it has to be bad or with poor quality. If you are no trying to sell out of date home appliances, there is no need to not to talk about the features of the products on the coupon. Whether it’s a LCD television or home stereo system, if you are giving discount on it, always describe its reason.